Visual Identity Survey 2026 Visual Identity Survey Information and Knowledge sub-committee – Workstream 1 NameThis field is for validation purposes and should be left unchanged.Help us decide what LRU should look likeWe are looking at London Renters Union’s visual identity: our logo, colours, fonts, photos and the templates branches use. This is part of a bigger project to rebuild our website and member database.We are not starting from scratch. Plenty of people like how we look, and the plan is a refresh rather than an overhaul. That is exactly why we want to hear from you first: we need to know what to keep as much as what to change.This will not lead to branches being locked into templates. If anything we want to make it easier for you to make your own flyers, posters and posts.Five minutes. Every question is optional except your branch. Closes Sunday 30 August.Answers are seen only by the Information and Knowledge sub-committee and are used to write the design brief. Leave your email at the end only if you want to be contacted about the workshop. Questions? infocommittee@londonrentersunion.orgAbout youHow long have you been a member? Less than 6 months 6 months to 2 years 2 to 5 years More than 5 years I’m not a member Which branch are you in?(Required) Brent Hackney Haringey Lewisham Newham & Leytonstone Tower Hamlets Not in a branch Do any of these apply to you?Tick all that apply. I’m on an Organising Committee I’m a branch officer or secretary I’m staff I’ve made flyers, posters or social posts for LRU How we look nowIf you saw an LRU poster in the street, how easily would you recognise it as ours? Immediately Probably Only if I read it I wouldn’t How much do you agree with each of these?Our materials are easy to read Strongly agree Agree Neutral Disagree Strongly disagree Don’t know Our look feels current rather than dated Strongly agree Agree Neutral Disagree Strongly disagree Don’t know Our look feels like us: it reflects what LRU is Strongly agree Agree Neutral Disagree Strongly disagree Don’t know I'd be happy handing our materials to a journalist or a potential partner Strongly agree Agree Neutral Disagree Strongly disagree Don’t know What should we definitely not lose?What frustrates you most about how we look now?The logoWhat should we do with the logo? Keep it exactly as it is Keep it but tidy it up so it works at small sizes Redesign it but keep the full union name Open to something completely new No strong feeling What do you like about the current logo? It spells out the union’s name in full It being in black and white The triangle shape It’s familiar Nothing in particular Colour, type and imagesWhat should we do with our colours? Keep them as they are Keep the character but develop and extend them Go in a noticeably different direction No strong feeling Should branches have their own colours, on top of one main union colour? Yes, that would help No, one set of colours for everyone Only if the union stays instantly recognisable No strong feeling What should we lead with in our materials? Photos of members and actions Graphics and illustration A mix, leaning on photos A mix, leaning on graphics Feel and audiencePick up to three words for how LRU should come across.Choose up to three. Bold Welcoming Radical Trustworthy Angry Calm Militant Professional Warm Serious Hopeful Straightforward Modern Timeless Playful Any words there that you think we should avoid, and why?Who most needs to understand us at a glance?Choose up to two. Renters who’ve never heard of us Members who are already involved Journalists and the media Other unions, campaigns and potential partners Landlords, letting agents and councils Politicians and decision makers Making LRU materialsWhat would make it easier for you to make LRU materials? Ready-made Canva templates A library of good photos I can use Clear colour codes and fonts I can copy Somewhere obvious to find all of it A short training session Fewer rules, more freedom What do you currently use? Canva Word or Google Docs Instagram or Stories templates Photoshop, Illustrator or InDesign Pen and paper I ask someone else to do it Anything elseAnything else you want to tell us?Any organisation, union or campaign whose look you admire?We will look at anything you name.We're running a workshop on this in early September. I’d like an invite to the workshop I’d like to help with this work I’d like to hear the results No thanks Email addressOnly needed if you ticked something above. We will use it for this project only.
